May 20, 2013
How Adult Tumblrs Could Land Yahoo In A Legal Pinch
Marissa Mayer Explains How Tumblr Will Earn Its Keep--Yes, There Will Be More Ads
When Marissa Mayer promised to “not screw up” Tumblr, she didn’t mean that she wouldn’t ramp up advertising on it.
She told Yahoo investors in a conference call this morning:
“Tumblr has what’s called the dashboard, which is their version of the newsfeed, or in old school terms, an inbox for the blogs you follow. So basically different bloggers that you follow can all appear there in your feed.
“Tumblr has what’s called the dashboard, which is their version of the newsfeed, or in old school terms, an inbox for the blogs you follow. So basically different bloggers that you follow can all appear there in your feed.
"And today, Tumblr already does some advertising, though minimal, in that feed. We would like to look at them and understand how we could introduce ads, in a very light ad load, where the impact is really created, because the ads really fit the users’ expectations and follow the form and function of the dashboard.”
In addition, she said Yahoo has an opportunity to put ads on Tumblr blogs that want them.
Other revenue opportunities that Yahoo sees in Tumblr include an opportunity to grow its search business through integration with the microblog and additional data about users’ interests that can be used to further personalize other Yahoo properties.
Yahoo CFO Ken Goldman said the company expects Tumblr to impact Yahoo’s revenue as soon as next year. Considering that last year Tumblr pulled in just $13 million and wasn’t profitable, that’s a great expectation.
Yahoo Share Price Dips Before Markets Open
In pre-market trading in the moments after the Yahoo-Tumblr news was announced,Yahoo's share price dipped down by nearly 1.4% as traders expressed their attitude toward the acquisition.
3 Product Ideas Marissa Mayer Should Steal From David Karp On Day One
Yahoo Acquires Tumblr For $1.1 Billion
Yahoo confirmed it will acquire Tumblr Monday morning for $1.1 billion.
"We promise not to screw it up," Yahoo CEO Marissa Mayer wrote on her Tumblr blog.
Tumblr will use Yahoo's personalization technology and search infrastructure in its product, while Yahoo will add Tumblr's 50 billion blog posts to its media network. Mayer said she thinks the acquisition could grow Yahoo's audience by 50% and traffic by 20%.
Tumblr CEO David Karp reassured users in his own Tumblr post that the acquisition would not change his six-year-old site's user experience or mission, but rather make it faster. "Plus both our logos end with punctuation!" he added.
His sign-off, naturally: "Fuck yeah."
WordPress Says Folks Fleeing Tumblr Already
WordPress is already the world's most popular blogging platform, and according to founder Matt Mullenweg, Yahoo's acquisition of Tumblr has already made it more so--even at the rumor stage. Mullenweg says that since the Yahoo rumors hit, initially about 400 to 600 people per hour were "defecting" from Tumblr onto his site. Then the figure rose to 72,000 blogs migrating in just one hour.
Why this may be true is unclear, though we can guess. There may be nervousness Yahoo will close Tumblr, or dramatically reshape it into something else. Some Tumblr content may not fit into Yahoo's corporate model, and be unceremoniously ditched if Mayer's company gets control. We imagine this story will develop as the defections figure is examined more properly in time--and Yahoo will be watching closely: It presumably likes Tumblr for its huge userbase, but if it's hemorrhaging users now, is it still as valuable?
This update contributed by Kit Eaton
May 19, 2013
Yahoo Reportedly Eying Tumblr Acquisition
Yahoo hopes to acquire Tumblr in an effort to appeal to a younger audience, according to a report from AllThingsD. The fledgling media company needs to be "cool again," CFO Ken Goldman explained at JP Morgan's Global Technology conference.
The same site later reported Tumblr's board will meet Sunday to discuss a $1.1 billion offer from Yahoo. Tumblr was reportedly valued at $800 million in 2011.
Though some have reported Facebook will compete to acquire Tumblr, Yahoo sparked a flurry of speculation about the acquisition by announcing a press event in New York City on Monday.
May 9, 2013
Yahoo Acquires Mobile Polling Tool GoPollGo And Travel Site Milewise
Yahoo confirmed two acquisitions: Real-time polling tool GoPollGo, which allows brands and media companies to get real-time feedback, and Milewise, a travel site.
Both teams joined Yahoo's mobile division.
May 1, 2013
Yahoo's Latest Acquisition Is Astrid, An App That Outsources Your To-Do List
The social productivity platform creator said on its blog that it would continue to work for 90 days and "be in touch with users shortly to share how to download data."
The team of about ten will join Yahoo!'s mobile team.
Yahoo said in a statement, “We’re excited to welcome Astrid to Yahoo!’s mobile team. Their background in personalized mobile experiences is impressive, and we know they will be a huge asset to as we continue to re-imagine our products.”
March 26, 2013
What Yahoo's Acquisitions Have In Common
Marissa Mayer is on a shopping spree. This week's announcement that Yahoo will acquire news aggregator Summly marks her sixth startup purchase since taking over as Yahoo’s CEO in July.
Previous acquisitions include:
- Stamped, which Yahoo acquired in October, was a mobile app that kept track of restaurants, books, movies, and anything else users liked.
- Snip.it, which Yahoo acquired in January, clipped and shared news articles in a Pinterest-like format.
- Alike, which Yahoo acquired in February, made restaurant recommendations based on users’ previous preferences.
- Jybe, which Yahoo acquired in March, recommended movies, books, and restaurants based on data contained in social networks.
- Summly, the news aggregator Yahoo acquired this week, surfaced news most relevant to each user.
(The sixth acquisition, OnTheAir, was a video chat company.)
Yahoo is building an interest graph--a map of what users are interested in that the company can use to personalize their content. And all of the apps Yahoo has acquired so far help users define their interests and find information that matches them.
fastcompany.com
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